Terms of Service

Acceptance of these terms

By accessing or using this website, you agree to these Terms of Service. If you do not agree with any part of these terms, please do not use this site.

About this website

TRUE (operated through www.truedirection.io) provides information about advisory services, leadership frameworks, workshops, and speaking engagements. The site includes the free TRUE Business Snapshot, a TRUE: Growth Assessment sign-up, a book early list, workshop registration, speaking and partner inquiries, and contact forms. Completing any form begins a conversation — it does not constitute a booking, contract, or commitment to provide services.

The TRUE Business Snapshot and Diagnostic

The free TRUE Business Snapshot and the Full TRUE Business Diagnostic are directional reflection tools designed to help leaders think through their operating strengths and constraints. They are not validated assessments, professional diagnoses, or guarantees of any business outcome. After you complete the Snapshot, the site shows automated, directional 5P Business Domain scores calculated from your own answers and emails you a copy. Your responses may also be reviewed by a person, and any recommendations are advisory in nature.

No guarantee of results

Any services, programs, or engagements described on this site depend on the context, commitment, and implementation quality of the specific organization involved. No specific business outcomes, revenue results, or organizational improvements are guaranteed.

Your submissions

When you submit a form on this site, you are responsible for the accuracy of the information you provide. You consent to TRUE using your submission to review, respond to, and follow up on your inquiry as described in our Privacy Policy.

Intellectual property

All content on this site, including text, frameworks, graphics, logos, and the TRUE name, is the property of TRUE and Craig Ratliff. You may not reproduce, distribute, or use this content for commercial purposes without written permission.

Third-party links

This site may contain links to third-party websites or tools (such as scheduling or CRM platforms). TRUE is not responsible for the content, privacy practices, or availability of those external services.

Limitation of liability

TRUE and Craig Ratliff are not liable for any direct, indirect, incidental, or consequential damages arising from your use of this site or reliance on any information provided here. This site is provided on an "as is" basis without warranties of any kind.

Changes to these terms

We may update these Terms of Service from time to time. Changes will be posted on this page with an updated revision date.

Contact

For any questions about these Terms of Service, email Admin@truedirection.io.